Table of Contents
Overview
People often say that the way to a man’s heart is through his stomach, but it might be through his feet instead! I learned this from our recent “Share the Love” survey, and it was eye-opening. Partnering with essie, we conducted a survey with 1,792 respondents—563 of whom were men.
Men Love Being Pampered
It’s time to discard the old stereotype that men don’t care about being pampered. In reality, they enjoy it just as much as anyone else. When asked if they had ever visited a nail salon with their partner, 77% of men said “yes.” Even those who hadn’t been to a nail salon showed interest; 87% of them would be willing to go.
Preferred Touch: Back and Foot Massages
When asked about their preferred form of touch by their significant other, 73% of men responded with “a back or foot massage.” It seems the daily grind leaves their feet needing some TLC, making them perfect candidates for a relaxing manicure or pedicure.
The Joy of a Mani-Pedi
Men seek out mani-pedis for similar reasons that women do. According to our survey, 81% of men go to the nail salon with their partner to relax and feel pampered. Taking some time for a little self-care together can strengthen relationships, and 80% of men reported feeling “polished” after their manicure or pedicure.
How to Encourage Your Guy
If you’re thinking about convincing your man to join you for a nail salon visit, you have a strong influence. Men are most likely to visit a nail salon if they’re in a relationship, often using it as a way to celebrate special moments. For anniversaries, 72% of the men surveyed use a mani-pedi session as an occasion to spend quality time together. Even in the early phases of a relationship, 76% of men are keen to visit a salon, making it a great idea for a third date.
The Importance of Appearance
Both men and women in our survey highlighted the importance of spending time and money on their appearance. A whopping 95% of respondents agreed that pampering oneself is “somewhat” or “very important.” So, whether you’re splitting the bill or he’s treating you, this is money well spent.
At the Salon
Once you have your guy at the salon, don’t be surprised if he sticks to the basics. Most men, 82% to be exact, prefer to keep their nails trimmed and unpolished. For those who do like adding a splash of color, pink, orange, and red are the favorites. One man even shared how he receives compliments on his pink toes, proving that a little color can go a long way.
Famous personalities like Snoop Dogg, Kobe Bryant, Johnny Depp, and David Beckham embrace nail color, showing that masculine men can rock some bold nail art too. For those who prefer a more natural look, essie’s man-e-cure treatment offers a mattifying finish suitable for all men’s nail types.
More to Explore
Visiting a salon is a delightful experience, and finding the right place and stylist can make it even better. StyleSeat.com is a great resource to select your preferred salon and stylist for your next essie manicure and pedicure. Additionally, shopping for your favorite essie products from the salon lets you take a piece of that pampering experience home.
In summary, men enjoy pampering as much as women do. With the right approach, getting your guy to join you for a manicure or pedicure can be a fun, relaxing, and bonding experience.